Fruitvale is a small city in Van Zandt County, Texas, United States. The population was 408 at the 2010 census, and 428 as of 2019. The town draws its name from its location. Missouri Pacific Railroad in the center of the historic fruit-growing district of the Sabine River valley in northeastern Van Zandt County. Its name was originally Bolen Switch, but it was changed around 1901 after a petition of local fruit growers, and a post office was established in 1903. In April 2017, an EF-2 tornado struck the town causing much damage and several injuries. Fruitvale Independent School District serves the town for head start to 12th grade.