Murupara is a town located in the North Island of New Zealand. The town is situated in an isolated part of the Bay of Plenty region between the Kaingaroa Forest and Te Urewera National Park, on the banks of the Rangitaiki River, 65 kilometres southeast of Rotorua, along SH38. Murupara is the terminus of the Murupara Branch railway. Its principal industries are all related to forestry. The name Murupara means "to wipe off mud".